Initial Brainstorming to develop tagline ideas

TAGLINE IDEAS

• Music Makes Sense.

This one is pretty sucessful, it's clear and concise and works well due to the double meaning of sense.

• Satisfy your soul

This one suggests the product will make you feel content and fulfilled, it can also be related to Maslow's hierarchy of needs, in which 'Self Actualisation' is the most important, and many would argue that spirituality and 'being at one with yourself' is at the forefront of that, by reffering to 'soulful' words you appeal more to open minded individuals, and a more alternative crowd.

• Move your soul to the beat

This works well due to the words 'move' and 'beat' being related to the music itself,

• Feel the spirit of the music
  

• Feel the music under your skin
  

• ->It's under our skin - It's in our veins

I like the sense of synergy between the music and being, as if they were thriving off each other, as if you were so in tune, it became part of you. These taglines use the poetic technique of personification, where something is given human attributes.

• Let the atmosphere guide your soul

This is too vague and sounds like a guided meditation!

• Embrace the sensations

This works well as it utilizes our use of the senses, moreover this uses the poetic technique assonance, which is repeating vowel sounds, poetic techniques are frequently used in marketing and advertising to be punchy and memorable, this particular technique makes the sound roll off your tongue and sound right, this is precisely why this is practised in such industries

• Trip on my aura, trip on my soul (a psychedelic trip through rock and roll)

This one stemmed from the idea of an experiences being a trip, which triggered that trip has a double entendre also, which can be closely related to the 60's psychedelic vibes and trips embracing music and experience, however this is too specific to a period of genres and careless towards advertising to children so we've scrapped this.

• Expect excellence...

This uses good alliteration however it sounds too much like it's advertising chocolate!

• Embrace Divine Intervention, just with logo (headphones?)

This one really works well as it sort of tell the viewer that this 'intervention' is from their dreams but unimaginable and never concievable, its beyond their knowledge but it's what they'd always searched for unconciously

• It's oh so... SILENT, Shh, shh!

This uses adapted lyrics for copywrite reasons, from Bjork's song 'It's oh so quiet', i like the idea of drawing attention to the opposite to what we're advertising, and not just highlighting how amazing the sounds are yet just bypassing it, however altogether this would not be a sufficient advert as it is too artist specific, and consumers would only understand this if they knew her lyrics.

• Feel the rhythm, feel the beat, just c'mon down and move your feet

This is way too cheesy, but none the less, it rhymes!

• Experience the sensation...

This works well as it encompasses experiences being 'sensations', in addition to the poetic technique, assonance.

• Become the wisdom

This is good, as it makes the reader feel like the company has some exclusive knowledge and it unconsciously makes you want to be involved and want to know more, however it is not quite punchy enough and i feel

• Be the wisdom Or
  
• Be wise...

May work better, it still needs a bit of tweaking!

• Be in the (k)NOW!

This works well, but i cant decide which works better, maybe i could use some interesting typeface to make the 'k' less obvious so this phrase can work both ways?

• Surround your senses

This doesn't work so well as 'surround' isn't enough of a powerful direction

• Fulfill, destiny...

i like this one but it isn't relevant enough to music as such